Beyond Bullet Points 3rd Edition

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9780735627352: Beyond Bullet Points 3rd Edition

Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Critically praised author and presentation expert Cliff Atkinson is revolutionizing the way people use Microsoft PowerPoint to communicate. He is a popular keynote speaker and consultant—teaching his innovative three-step method to Fortune 500 companies, law firms, government agencies, and business schools.

Contenuti:

Acknowledgments; Dedication; Introduction; How this Book Is Organized; Where to Get the Companion Content; How to Access Your Online Edition Hosted by Safari; How to Get Support & Provide Feedback; Chapter 1: The Perfect PowerPoint Storm; 1.1 Stepping onto the Media Stage; 1.2 A Singular Story; 1.3 The Heart of the Problem; 1.4 Distilling the Essence; 1.5 Mixing Mediums; 1.6 Fade to Gray; 1.7 Stark Choices; 1.8 Winds of Change; 1.9 The Power of BBP in Your Hands; Chapter 2: Realigning Our PowerPoint Approach with the Research; 2.1 Three Bedrock Tools of PowerPoint; 2.2 Realignment 1: Use Slide Sorter View to Manage the Volume of Information in Your Presentation; 2.3 Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say; 2.4 Realignment 3: Use Normal View to Guide Attention on the Screen; 2.5 A Well-Trained Tool; Chapter 3: Building a Foundation with the BBP Story Template; 3.1 What Does the Road Ahead Look Like?; 3.2 Sewing Up Understanding with BBP; 3.3 Step 1: Choose a Story Thread and a Pattern to Follow; 3.4 Step 2: Pull Through What’s Most Important First; 3.5 Step 3: Guide the Visual and Verbal Strands with Your Storyboard; 3.6 Getting Started with the BBP Story Template; 3.7 Writing Headlines Using Three Ground Rules; Chapter 4: Planning Your First Five Slides; 4.1 What Will You Show, Say, and Do in the First Five Slides?; 4.2 Starting with the Title and Byline; 4.3 Choosing a Story Thread; 4.4 Choosing a Pattern to Follow; 4.5 Closing the Curtain on Act I; 4.6 10 Tips for Enhancing Act I; Chapter 5: Planning the Rest of Your Slides; 5.1 And Now Presenting…Act II; 5.2 Threading the Eye of the Needle Using a Hierarchy; 5.3 Prioritizing Your Slides; 5.4 Pulling Through What’s Most Important First; 5.5 Lowering the Curtain on Your Story Template; 5.6 10 Tips for Enhancing Your Story Template; Chapter 6: Setting Up Your Storyboard and Narration; 6.1 What Will You Show, Say, and Do During Every Slide?; 6.2 Preparing the Storyboard; 6.3 Planning for the Verbal Channel by Writing Down What You’ll Say; 6.4 Planning for the Visual Channel by Sketching Your Storyboard; 6.5 Storyboarding Using Three Ground Rules; 6.6 10 Tips for Enhancing Your Storyboard; Chapter 7: Sketching Your Storyboard; 7.1 What Do I Sketch on Each Slide?; 7.2 Sketching the Act I Slides; 7.3 Sketching the Call to Action and Key Point Slides; 7.4 Sketching an Optional Navigation Bar; 7.5 Sketching the Explanation Slides; 7.6 Sketching the Detail Slides; 7.7 Sketching Your Story Template; 7.8 Ready, Set, Sketch!; Chapter 8: Adding Graphics to Your Slides; 8.1 Which Graphics Do I Add to Each Slide?; 8.2 Defining Your Design Constraints; 8.3 Adding Graphics Using Three Ground Rules; 8.4 Starting the Production Flow; 8.5 Applying Final Slide Layouts to Your Storyboard; 8.6 Adding Graphics to the Call To Action and Key Point Slides; 8.7 Preparing Slides That Don’t Require Graphics; 8.8 Adding Graphics to the Act I Slides; 8.9 Adding Graphics to the Explanation Slides; 8.10 Adding Graphics to the Detail Slides; 8.11 Creating the Act III Slides; 8.12 Fine-Tuning and Finishing Up; 8.13 Reviewing and Finalizing the Storyboard; 8.14 10 Tips for Enhancing Your Storyboard; Chapter 9: Delivering Your BBP Presentation; 9.1 Delivering Your Presentation Using Three Ground Rules; 9.2 Removing Distractions; 9.3 Prompting a Dialog; 9.4 Improvising Within Constraints; 9.5 Presenting Without Being Present; 9.6 And Now, Presenting…; 9.7 10 Tips for Enhancing Your Delivery; Chapter 10: Reviewing a Range of BBP Examples; 10.1 What Other Examples Can I See?; 10.2 Introducing a Case with The Trial; 10.3 Keeping on Track with The Plan; 10.4 Presenting Results with The Analysis; 10.5 Making Information Meaningful with The Report; 10.6 Engaging Students with The Class; 10.7 Putting Your Clients at the Center in The Pitch; 10.8 Handling Objections to BBP; BBP Ground Rules and Checklists; The BBP Ground Rules; The BBP Checklists; Presenting BBP with Two Views; Using Slide Show View and Tools; Using Presenter View and Tools; Starting Your Point A and B Headlines; Starting Your Call to Action Headlines; Creating Custom BBP Layouts; Creating the Key Point Slide Layout Manually; Creating the Explanation Slide Layout Manually; Creating the Detail Slide Layout Manually; Adding an Optional Navigation Bar Manually; Adding Automated Animation; Adjusting the Notes Master Layout;

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