The Cluetrain Manifesto: The End of Business As Usual - Brossura

Locke, Christopher; Levine, Rick; Searls, Doc; Weinberger, David

Brossura

ISBN 10: 0738204315 ISBN 13: 9780738204314

Casa editrice: Basic Books, 2001

Riassunto

A provocative look at the new world of e-commerce lists a host of ideas about customer-business interactions over the Internet, and explains how businesses must adjust to cope with the digital economy. Reprint. 75,000 first printing.

Su questo libro

L'autore:

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). Co-author of the best-selling The Cluetrain Manifesto, he is a commentator on National Public Radio's "All Things Considered" and has written for a wide variety of publications, including Wired, the New York Times, and Smithsonian.

Product Description:

Book by Levine Rick Locke Christopher Searls Doc Weinberge

Su questa edizione

• Editore: Basic Books
• Data di pubblicazione: 2001
• ISBN 10: 0738204315
• ISBN 13: 9780738204314
• Rilegatura: Copertina flessibile
• Numero di pagine: 190