Rock Brands: Selling Sound in a Media Saturated Culture

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9780739146354: Rock Brands: Selling Sound in a Media Saturated Culture

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

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About the Author:

Elizabeth Barfoot Christian is assistant professor of journalism at Louisiana Tech University.

Review:

As a rock critic―a lifelong fan who has had the privilege of seeing his passion become his profession―I abhor the very notion that the music should be viewed as commerce as well as art, and that musicians need to think of "branding" to assure a long and fruitful career. But Elizabeth Barfoot Christian and the contributors to Rock Brands: Selling Sound in a Media Saturated Culture approach the issue as scientists and academics, setting aside the question of whether an artist should or shouldn't "sell out," and instead offering a fascinating, insightful, and, yes, alternately inspiring and distasteful look at the the place where music and marketing intersect in the new millennium. (Jim DeRogatis, rock critic, author, and co-host of Sound Opinions)

Rock Brands offers an impressive analysis of the popular music industry at a pivotal moment in its history. Changes in technology and commerce are driving a revolution that's complicated, fascinating and a little bit scary. These 17 essays offer remarkable insight into the impact of this revolution on music, and they help explain what it means to American culture. The book leaves no popular music genre uncovered and critically examines the careers of many of the most important pop musicians of our day. (Christopher Campbell, Director, School of Mass Communication and Journalism, University of Southern Mississippi)

Catching students where they are, immersed in pop culture, Dr. Christian and other authors explore communication theories through the prism of heavy metal, rock and roll, country, and other forms of music. She examines the continuing popularity of KISS, fueled by the cross-promotions engineered by Gene Simmons, for example, and challenges readers to figure out why we know certain names and not others. Weaving in such 21st century phenomena as reality shows, free file sharing (illegal downloading), and distinctive cell phone rings, she provokes critical thinking about matters many young people take for granted. One intriguing section, subtitled "how religion and politics play in pop music culture," investigates the soft spirituality of Bon Jovi and the scary vibes of Marilyn Manson. This timely book concludes with a chapter on Michael Jackson, whose brand is even more powerful in death than in life. (Nancy Day, Chairperson, Journalism Department, Columbia College Chicago)

Rock Brands: Selling Sound in a Media Saturated Culture is one of those handful of important books that chart the important relationship between popular art and commerce. Its assortment of highly readable essays provides valuable cultural insight into both the music business and the business of music. This is a must have book for those who want to learn more about how popular culture really works. (Gary Hoppenstand, Editor, The Journal of Popular Culture)

What makes some bands stand out and succeed when so many fail? How does one find a niche that isn’t just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book’s contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture. (Rock and Roll Hall of Fame: Museum Library and Archives)

While media studies acknowledges the business side of communication and marketing considers advertising strategies, few people bring the two together in a systematic fashion. Elizabeth Barfoot Christian takes a first step in remedying this with a volume devoted to the branding and marketing of rock music genres. . . .The overall collection offers a wealth of historical information, music industry developments, applications of new technologies, and artists' strategy. (Communication Research Trends)

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Elizabeth Barfoot Christian (Editor), Jeremy V. Adolphson (Contributor), Bob Batchelor (Contributor), Michael Bertrand (Contributor), Hazel Cole (Contributor), Charles Conaway (Contributor), Daniel Cochece Davis (Contributor), Bryan P. Delaney (Contributo
Editore: Lexington Books (2011)
ISBN 10: 0739146351 ISBN 13: 9780739146354
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Descrizione libro Lexington Books, 2011. Paperback. Condizione libro: New. Codice libro della libreria DADAX0739146351

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Descrizione libro Lexington Books, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0739146351

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Descrizione libro Lexington Books, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively brand themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites. Codice libro della libreria AAV9780739146354

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CHRISTIAN, ELIZABETH BARFOOT (ED)
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Editore: Lexington Books, United States (2011)
ISBN 10: 0739146351 ISBN 13: 9780739146354
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Descrizione libro Lexington Books, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively brand themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites. Codice libro della libreria AAV9780739146354

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Christian, Elizabeth
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Descrizione libro Lexington Books, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780739146354_lsuk

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Descrizione libro 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TR-9780739146354

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Descrizione libro Lexington Books, 2010. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780739146354

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Descrizione libro RL, 2017. paperback. Condizione libro: NEW. 9780739146354 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE01065080

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