Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Rilegato

Berger, Arthur Asa

Rilegato

ISBN 10: 0742500306 ISBN 13: 9780742500303

Casa editrice: Rowman & Littlefield, 2000

Riassunto

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnOt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

Su questa edizione

• Editore: Rowman & Littlefield
• Data di pubblicazione: 2000
• ISBN 10: 0742500306
• ISBN 13: 9780742500303
• Rilegatura: Copertina rigida
• Numero di pagine: 192