Humor in the Advertising Business: Theory, Practice, and Wit - Rilegato

Beard, Fred K.

Rilegato

ISBN 10: 0742554252 ISBN 13: 9780742554252

Casa editrice: Rowman & Littlefield Pub Inc, 2007

Riassunto

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Su questo libro

L'autore:

\Fred K. Beard is professor of advertising at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.

Su questa edizione

• Editore: Rowman & Littlefield Pub Inc
• Data di pubblicazione: 2007
• ISBN 10: 0742554252
• ISBN 13: 9780742554252
• Rilegatura: Copertina rigida
• Numero di pagine: 205