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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Rilegato

 
9780742554436: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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L'autore:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Product Description:
Book by Berger Arthur Asa

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditoreRowman & Littlefield Pub Inc
  • Data di pubblicazione2007
  • ISBN 10 0742554430
  • ISBN 13 9780742554436
  • RilegaturaCopertina rigida
  • Numero edizione3
  • Numero di pagine217
  • Valutazione libreria

Altre edizioni note dello stesso titolo

9781442206694: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Edizione in evidenza

ISBN 10:  ISBN 13:  9781442206694
Casa editrice: Rowman & Littlefield Pub Inc, 2011
Brossura

  • 9780742554443: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

    Rowman..., 2007
    Brossura

  • 9780742527249: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

    Rowman..., 2003
    Brossura

  • 9780742527232: Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society

    Rowman..., 2003
    Rilegato

  • 9780742500310: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

    Rowman..., 2000
    Brossura

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ARTHUR ASA BERGER
ISBN 10: 0742554430 ISBN 13: 9780742554436
Nuovo Rilegato Quantità: 1
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Basi6 International
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Valutazione libreria

Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-267753

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