Articoli correlati a The Big Red Fez: How to Make Any Web Site Better
Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them coming back for more. Once upon a time it was believed that web surfers had plenty of time, knew exactly what they wanted,and made considered decisions with each click. Before long, however marketers asserted that surfers were busy, ill-informed and impatient. Data would later reveal that the marketers were right. Thus, according to Seth Godin, anyone building a website should think of every visitor as a monkey - in a big red fez. Monkeys want to know one thing: Where's the banana? If the banana isn't easy to see and easy to get, the monkey is as good as gone. Expanding upon this premise, Godin uses real-life examples to explain why no website sould try to be all things to all visitors, how and why the mantra 'customers first' applies to websites, why it's incredibly important to think proactively about serving online customers, and more. Packed with wisdom and practical applications, THE BIG RED FEZ is an essential tool for anyone involved in the web.
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L'autore:
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.
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- EditoreSimon & Schuster
- Data di pubblicazione2002
- ISBN 10 0743220862
- ISBN 13 9780743220866
- RilegaturaCopertina flessibile
- Numero di pagine324
- Valutazione libreria
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Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
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EUR 5,59
Da: Regno Unito a: U.S.A.
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The Big Red Fez
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(2002)
ISBN 10: 0743220862
ISBN 13: 9780743220866
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001756982
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The Big Red Fez (A Free Press book)
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Simon and Schuster UK
(2002)
ISBN 10: 0743220862
ISBN 13: 9780743220866
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Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL8082041
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The Big Red Fez
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ISBN 10: 0743220862
ISBN 13: 9780743220866
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Descrizione libro Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice articolo 0743220862-2-4
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The Big Red Fez (A Free Press book)
Editore:
Free Press
(2002)
ISBN 10: 0743220862
ISBN 13: 9780743220866
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Paperback
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Descrizione libro Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0000836547
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The Big Red Fez (A Free Press book)
Editore:
Free Press
(2002)
ISBN 10: 0743220862
ISBN 13: 9780743220866
Antico o usato
Paperback
Quantità: 1
Da:
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Descrizione libro Paperback. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo mon0001747486
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The Big Red Fez
Editore:
Simon & Schuster UK
(2002)
ISBN 10: 0743220862
ISBN 13: 9780743220866
Antico o usato
paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro paperback. Condizione: Good. Book is in good condition. Previous owner's name is written on a page at the front of the book. All other pages are intact and unmarked. Codice articolo G0247565
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