From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.
Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
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Descrizione libro Condizione: New. Codice articolo 938838-n
Descrizione libro Paperback or Softback. Condizione: New. Marketing Places 1.38. Book. Codice articolo BBS-9780743236362
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2416190144571
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Descrizione libro Soft Cover. Condizione: new. This item is printed on demand. Codice articolo 9780743236362
Descrizione libro Paperback. Condizione: New. Brand New! This item is printed on demand. Codice articolo 074323636X
Descrizione libro Paperback. Condizione: new. Paperback. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780743236362
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 074323636X-2-1
Descrizione libro Paperback. Condizione: New. Special order direct from the distributor. Codice articolo ING9780743236362
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9780743236362