Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

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9780743236362: Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.

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Philip Kotler; Donald Haider; Irving Rein
Editore: Free Press (2002)
ISBN 10: 074323636X ISBN 13: 9780743236362
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Descrizione libro Free Press, 2002. Paperback. Condizione libro: New. book. Codice libro della libreria 074323636X

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Descrizione libro Simon and Schuster. Condizione libro: New. Brand New. Codice libro della libreria 074323636X

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Descrizione libro Simon and Schuster, 1993. Paperback. Condizione libro: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Codice libro della libreria CHL1931003

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Descrizione libro Free Press, 2002. Paperback. Condizione libro: New. Codice libro della libreria DADAX074323636X

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Philip Kotler, Donald H. Haider, Irving Rein
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Descrizione libro SIMON SCHUSTER, United States, 2007. Paperback. Condizione libro: New. 224 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Today s headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of places - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive products by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place s economy. He shows how place wars - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting place compatible companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how place buyers - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, place sellers - economic development agencies, tourist promotion agencies, mayor s offices - can take the necessary steps to compete aggressively for place buyers. Codice libro della libreria APC9780743236362

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Philip Kotler
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ISBN 10: 074323636X ISBN 13: 9780743236362
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Descrizione libro Free Press. Paperback. Condizione libro: New. Paperback. 400 pages. Dimensions: 8.8in. x 6.0in. x 1.0in.Todays headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of places - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive products by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a places economy. He shows how place wars - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong publicprivate partnerships, identifying and attracting place compatible companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how place buyers - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, place sellers - economic development agencies, tourist promotion agencies, mayors offices - can take the necessary steps to compete aggressively for place buyers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780743236362

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Philip Kotler, Donald H. Haider, Irving Rein
Editore: SIMON SCHUSTER, United States (2007)
ISBN 10: 074323636X ISBN 13: 9780743236362
Nuovi Paperback Quantità: 10
Print on Demand
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Descrizione libro SIMON SCHUSTER, United States, 2007. Paperback. Condizione libro: New. 224 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.Today s headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of places - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive products by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place s economy. He shows how place wars - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting place compatible companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how place buyers - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, place sellers - economic development agencies, tourist promotion agencies, mayor s offices - can take the necessary steps to compete aggressively for place buyers. Codice libro della libreria APC9780743236362

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