In Partnerships for Profit, Jordan D. Lewis, an internationally recognized expert on strategic alliances, now provides the first full-scale analysis of this surging global phenomenon. During five years of intensive field research, including 500 interview hours with more than 100 executives from some 40 American, European, and Asian firms, Lewis has observed firsthand some of the most successful strategic alliances and alliance practitioners in the world. Drawing on the experiences of IBM, Fuji Xerox, Ford, Dow Chemical, Intel, Komatsu, Corning, Sony, Apple Computer, Ciba-Geigy, and many other companies, Lewis brilliantly describes in detail how managers at each of these pioneering firms structure and manage various kinds of alliances -- from informal cooperation, minority investments, and risk-sharing contracts to full-fledged joint ventures and strategic networks. Through actual examples, Lewis shows for the first time how alliance partners build trust, develop mutual understandings, and make joint decisions, and at the same time protect core interests and critical technology -- a major concern of direct competitors. Lewis explains how to avoid the "Trojan horse" blunder many American firms made when they gave their Asian manufacturing partners key information about tailoring their products to local preferences. Particularly important is an entire chapter devoted to working with other cultures. The employment of strategic alliances, Lewis concludes, requires nothing short of a revolution in the conduct of business. Unlike arm's length relations, in which initial commitments govern, alliances involve shared risks and ongoing mutual adjustments. Lewis shows how alliances inevitably shape the business strategy of an entire firm, since the decisions to target certain markets and commit resources involve groups of firms acting in concert. Finally, Lewis shows how the use of alliances will affect internal management policies and practices, especially methods to bring about an outward focus and overcome the "not invented here" syndrome. We have entered the age of strategic alliances.
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Descrizione libro Paperback. Condizione: new. Paperback. Jordan D. Lewis, an internationally recognized strategic alliance expert, provides businessmen and women with the first full-scale analysis of strategic alliances, outlining how they strengthen companies and contribute to growth.Even as strategic alliances remain one of the most important competitive weapons in the business world, there continues to be uncertainty regarding the structure and boundaries of corporations coming together. Sharing the knowledge he gained from over 500 interview hours with more than 100 executives of leading American, European, and Asian firms, Davis describes how the successful managers of these businesses structure and manage their alliances, from informal cooperation and minority investments to fully joint ventures and strategic networks. Within the pages of Partnerships for Profit aspiring business professionals can find information on how alliance partners build trust, develop mutual understandings, and make joint decisions while protecting their core interest and critical technologies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780743237635
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