Articoli correlati a Social Marketing: Strategies for Changing Public Behavior
L'autore:
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFree Pr
- Data di pubblicazione1989
- ISBN 10 0743238443
- ISBN 13 9780743238441
- RilegaturaCopertina flessibile
- Numero di pagine416
- Valutazione libreria
(nessuna copia disponibile)
Cerca: Inserisci un desiderataSe non trovi il libro che cerchi su AbeBooks possiamo cercarlo per te automaticamente ad ogni aggiornamento del nostro sito. Se il libro è ancora reperibile da qualche parte, lo troveremo!
Inserisci un desiderata