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EUR 2,47
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 968352-n
Descrizione libro Paperback or Softback. Condizione: New. A Big Life in Advertising 0.65. Book. Codice articolo BBS-9780743245869
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2416190144732
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 0743245865-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0743245865-new
Descrizione libro Condizione: New. Codice articolo I-9780743245869
Descrizione libro Soft Cover. Condizione: new. This item is printed on demand. Codice articolo 9780743245869
Descrizione libro Paperback. Condizione: new. Paperback. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780743245869
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00YETM_ns
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0743245865