What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In "Your Money and Your Brain, " Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. "Your Money and Your Brain" offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion."Your Money and Your Brain" is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Simon & Schuster. Hardcover. Condizione libro: New. 074327668X NEW WITH DUST COVER HAWAII AND ALASKA CUSTOMERS PLEASE USE PRIORITY SHIPPING ONLY SHIPS 2 BUS DAYS. Codice libro della libreria SKU1036041
Descrizione libro Simon & Schuster, 2007. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice libro della libreria ABE_book_new_074327668X
Descrizione libro Simon & Schuster, 2007. Hardcover. Condizione libro: New. book. Codice libro della libreria 074327668X
Descrizione libro Simon & Schuster, 2007. Hardcover. Condizione libro: New. Codice libro della libreria DADAX074327668X
Descrizione libro Simon & Schuster, 2007. Hardcover. Condizione libro: New. Codice libro della libreria P11074327668X