Stating that gaps in consumer knowledge are keeping companies from achieving ideal sales figures, a revision of the "producer-to-consumer" model defines the principles of "lean consumption" while demonstrating to companies the necessity of including such services as installation, repair, and upgrades. 50,000 first printing.
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James P. Womack is the president and founder of the Lean Enterprise Institute (www.lean.org), a nonprofit education and research organization based in Brookline, Massachusetts.
Daniel T. Jones is the chairman and founder of the Lean Enterprise Academy (www.leanuk.org), a nonprofit education and research organization based in the UK.
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