Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future - Rilegato

Hanlon, Patrick

Rilegato

ISBN 10: 074327797X ISBN 13: 9780743277976

Casa editrice: Free Pr, 2006

Riassunto

Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands.

Su questo libro

L'autore:

As a senior executive at the world's most creative advertising agencies, including TBWA, Ogilvy, Hal Riney & Partners, and Lowe & Partners in New York City, Patrick Hanlon has worked on such famous brands as Absolut, UPS, John Deere, H&R Block, LEGO, General Motors, BellSouth, Pepsi International, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing his proprietary new primal branding construct with marketers from Target, Starbucks, American Express, and elsewhere. It was immediately hailed as "a provocative new look at classic branding." Others simply cheer that primal branding is "not the same old branding B.S." After a decade of working on Madison Avenue, the author is now headquartered in Minneapolis, where he serves Fortune 500 clients across the country.

Product Description:

Book by Hanlon Patrick

Su questa edizione

• Editore: Free Pr
• Data di pubblicazione: 2006
• ISBN 10: 074327797X
• ISBN 13: 9780743277976
• Rilegatura: Copertina rigida
• Numero di pagine: 257