The Halo Effect: .and the Eight Other Business Delusions That Deceive Managers

Phil Rosenzweig

Rilegato

ISBN 10: 0743291255 ISBN 13: 9780743291255

Casa editrice: Free Pr, 2007

Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. 40,000 first printing.

L'autore:

Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his Ph.D. from The Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. He is a native of Northern California. Comments to the author can be sent to Phil@the-halo-effect.com.

Visit www.the-halo-effect.com to download a user's guide to The Halo Effect for your company or classroom, or to join a discussion forum about delusions in the business world.

Product Description:

Book by Rosenzweig Phil