Unleashing the Ideavirus

Godin, Seth

ISBN 10: 0743504232 ISBN 13: 9780743504232

Casa editrice: Simon & Schuster Sound Ideas, 2001

Riassunto

The popular e-book now available for the first time on audio explains "idea viruses"--big concepts that run amok across a target audience--and how to build, launch, and profit from them, particularly through the Internet. Read by the author.

Su questo libro

L'autore

Seth Godin is the author of numerous books, including the national bestseller, Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! before leaving early in 2000 to devote time to writing and speaking. Godin serves as a Flatiron Fellow, advising Flatiron Partners, a leading Internet-focused venture capital firm based in New York, and is a regular columnist for Fast Company magazine.

Su questa edizione

• Editore: Simon & Schuster Sound Ideas
• Data di pubblicazione: 2001
• ISBN 10: 0743504232
• ISBN 13: 9780743504232
• Rilegatura: Audio CD