Networth: Successful Investing in the Companies That Will Prevail Through Internet Booms and Busts (They're not always the ones you expect)

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For the millions who are looking for buying opportunities in the lucrative Internet market but are worried about the risks -- or wonder if the best times have now passed them by -- "NetWorth" provides indispensable advice supported by the world's most trusted business publication, "The Wall Street Journal." There's no doubt that the Internet has shaped and will continue to shape the stock market -- and the broader economy -- in the new millennium. But while many investors have made fortunes on Internet-related stocks, racking up returns that would have been unthinkable a few years ago, countless others have lost their shirts amid the NASDAQ's frequent stomach-turning gyrations. Finally, there's a voice of reason above all the confusion. In a clear, easy-to-read style, Stephen E. Frank -- known to millions of television viewers and newspaper readers as the Internet correspondent for "The Wall Street Journal" and CNBC -- explains what we need to know about investing in today's dot-com economy. Frank lays out a straightforward framework for understanding how the Internet works, how different business models stack up, and how to think about Internet stocks as part of a broader investment portfolio. He weighs in on the potential risks and rewards of each Internet subsector, and profiles a slew of dot-com companies, from obvious candidates like to transformed titans of the old economy, like United Parcel Service. Above all, Frank urges investors to adopt a long-term approach -- to avoid despairing when the market is down or getting carried away when tech stocks soar. For anyone interested in developing sound investment strategies for the rewarding but turbulentInternet market, "NetWorth" is a trusted, indispensable adviser.

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While most investors avoid Internet stocks like the plague, Wall Street Journal and CNBC correspondent Stephen Frank thinks the sector is worth a second look. In NetWorth, Frank sorts through the wreckage of the dot-com crash and offers a framework by which savvy investors can assess who the winners will be in the next few years. Frank's basic premise: the Internet is here to stay, and that every company will in some way soon be an Internet company. He begins the book with an insightful chapter on the merger of AOL and Time Warner, calling the new company "the paradigm of the new economy." Frank then examines all the categories of Internet stocks and the companies within, including consumer (, Yahoo!, E-Trade), business to business (Ariba, I2, DoubleClick), and infrastructure companies (Akamai, Oracle, VeriSign). In all, NetWorth is a useful overview of this downtrodden sector that should interest anyone with a long investing horizon and a contrarian point of view. --Harry C. Edwards

About the Author:

Stephen E. Frank is the on-air Internet correspondent for The Wall Street Journal and CNBC. His reports on Internet investing and his hard-hitting interviews with leading Internet industry executives can be seen daily. He also writes the weekly column "Playing the Net" for The Wall Street Journal Sunday.

Frank joined The Wall Street Journal in 1996 to cover the banking industry. A graduate of Harvard College, Frank has frequently been identified as one of financial journalism's rising young stars, and was a member of the Journal team that won the Overseas Press Club's Malcolm Forbes Award in 1997 for coverage of the Asian financial crisis. In 1998 Frank was named a Broadcast News Editor for Wall Street Journal Television. He lives in New York City.

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