EFFECTIVE MEDIA RELATIONS - Brossura

Brossura

ISBN 10: 0749418567 ISBN 13: 9780749418564

Casa editrice: Kogan Page Ltd, 1996

Riassunto

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 1996
• ISBN 10: 0749418567
• ISBN 13: 9780749418564
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 160