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This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
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- EditoreKogan Page Ltd
- Data di pubblicazione1996
- ISBN 10 074941930X
- ISBN 13 9780749419301
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine224
- Contatto del produttorenon disponibile
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Profitable Customers: How to Identify, Develop and Keep Them
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