This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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EUR 5,72
Da: Regno Unito a: U.S.A.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004743370
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