Commonsense Direct Marketing (Professional Paperbacks)

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( su 35 valutazioni fornite da Goodreads )
 
9780749425845: Commonsense Direct Marketing (Professional Paperbacks)

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:

- Get and keep customers

- Create sales packages and offers that sell

- Select the right products and services for a direct marketing campaign

- Track and evaluate results

In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world's largest direct-marketing network. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell.

Review:

"Everything the testimonials say and a bargain at any price." - -- Robert Heller, Editor in Chief, "Finance"

"If you can spare the time to read only one direct mail book - this is it. Beg, borrow or steal it." -- Graeme McCorkell, Founder MSW Rapp & Collins

"Read it and re-read it. It contains the knowledge of a lifetime." -- David Ogilvy

"So clear and concise that selective quotations fail to do justice to the richness of its texture. Read it." -- Campaign

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Bird, Drayton
Editore: Kogan Page (1998)
ISBN 10: 0749425849 ISBN 13: 9780749425845
Nuovi Paperback Quantità: 1
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Valutazione libreria
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Descrizione libro Kogan Page, 1998. Paperback. Condizione libro: New. Revised 3rd Edition. This specific softcover book is in new condition with a cover that has sharp edges and corners and has a tight binding. The pages are clean, crisp, unmarked and uncreased. We package all books in custom cardboard book boxes for shipment and ship daily with tracking numbers.; "In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing."; 8.90 X 5.98 X 1.26 inches; 372 pages. Codice libro della libreria 11707

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2.

Drayton Bird
Editore: Kogan Page Ltd (1999)
ISBN 10: 0749425849 ISBN 13: 9780749425845
Nuovi Paperback Quantità: 1
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Revaluation Books
(Exeter, Regno Unito)
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Descrizione libro Kogan Page Ltd, 1999. Paperback. Condizione libro: Brand New. 3rd revised edition. 374 pages. 9.25x6.00x1.00 inches. In Stock. Codice libro della libreria zk0749425849

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3.

Drayton Bird
Editore: Kogan Page (1999)
ISBN 10: 0749425849 ISBN 13: 9780749425845
Nuovi Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
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Descrizione libro Kogan Page, 1999. Paperback. Condizione libro: New. 3 Revised. Codice libro della libreria DADAX0749425849

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