A European handbook to direct marketing, offering practical advice to practitioners and students.
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Descrizione libro Kogan Page, 1998. Paperback. Condizione libro: New. Revised 3rd Edition. This specific softcover book is in new condition with a cover that has sharp edges and corners and has a tight binding. The pages are clean, crisp, unmarked and uncreased. We package all books in custom cardboard book boxes for shipment and ship daily with tracking numbers.; "In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing."; 8.90 X 5.98 X 1.26 inches; 372 pages. Codice libro della libreria 11707
Descrizione libro Kogan Page, 1999. Paperback. Condizione libro: New. 3 Revised. Codice libro della libreria DADAX0749425849
Descrizione libro Kogan Page Ltd, 1999. Paperback. Condizione libro: Brand New. 3rd revised edition. 374 pages. 9.25x6.00x1.00 inches. In Stock. Codice libro della libreria zk0749425849
Descrizione libro Kogan Page, 1999. Paperback. Condizione libro: New. book. Codice libro della libreria 0749425849