- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 4,62
In U.S.A.
Descrizione libro Paperback. Condizione: New. Revised 3rd Edition. This specific softcover book is in new condition with a cover that has sharp edges and corners and has a tight binding. The pages are clean, crisp, unmarked and uncreased. We package all books in custom cardboard book boxes for shipment and ship daily with tracking numbers.; "In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing."; 8.90 X 5.98 X 1.26 inches; 372 pages. Codice articolo 11707