Marketing Communications. An Integrated Approach, 2nd Edition - Brossura

Smith, Paul

Brossura

ISBN 10: 0749426993 ISBN 13: 9780749426996

Casa editrice: Kogan Page, 2000

Riassunto

This work provides a comprehensive framework within which students and practitioners can understand the individual elements of the communications marketing mix, and their collective combination. The first part helps readers to write their own marketing communications plan, consider the international implications, and understand the fundamental theories of communication and buyer behaviour. The second section deals with the communications tools such as sales promotion, packaging, direct marketing and so on. This work includes visuals, practical tips and short case studies, and examples show successful solutions created by organizations in both industrial and consumer markets. This is a recommended text for CIM's Advanced Level Diploma.

Su questo libro

Product Description:

Book by Smith Paul

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2000
• ISBN 10: 0749426993
• ISBN 13: 9780749426996
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 605