Articoli correlati a Commonsense Direct Marketing
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
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Descrizione del libro:
In his characteristic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
L'autore:
Drayton Bird
Drayton Bird has over 45 years'experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is the author of the renowned best-seller Commonsense Direct Marketing, Marketing Insights and Outrages and How to Write Sales Letters that Sell (all published by Kogan Page).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2000
- ISBN 10 0749431210
- ISBN 13 9780749431211
- RilegaturaCopertina flessibile
- Numero edizione4
- Valutazione libreria
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Condizioni: buonoConnecting readers with great books... Scopri di più su questo articolo
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Commonsense Direct Marketing
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Descrizione libro Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_320204308
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Commonsense Direct Marketing (Professional Paperbacks)
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001300324
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Commonsense Direct Marketing (Professional Paperbacks)
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Paperback
Quantità: 1
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Descrizione libro Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR003698090
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Foto dell'editore
Commonsense Direct Marketing (Professional Paperbacks)
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002994232
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Commonsense Direct Marketing (Professional Paperbacks)
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Descrizione libro Paperback. Condizione: Very Good. Commonsense Direct Marketing (Professional Paperbacks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749431211
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Commonsense Direct Marketing
Editore:
Kogan Page
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9. Codice articolo G0749431210I3N00
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Commonsense Direct Marketing (Professional Paperbacks)
Editore:
Kogan Page
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Paperback
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Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL9404737
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Commonsense Direct Marketing (Professional Paperbacks)
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749431211
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Commonsense Direct Marketing
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Descrizione libro Condizione: Muy bueno. For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. The book was first published in 1982, and this new edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easy-to-read format. It also includes extensive material on how to use the Internet as a direct marketing tool. In his characteristic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. Commonsense Direct Marketing is packed with international case studies that show how companies worldwide have implemented the author's ideas, and covers a vast range of strategies necessary for a successful campaign. Amongst the topics examined are: the role of the marketing department; how to acquire and keep a customer; how to achieve objectives and evaluate results; what you should sell; how to position product effectively; how to choose your agency - and how to do without one; the Internet - the direct marketer's new tool. Commonsense Direct Marketing is, without doubt, mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Drayton Bird has over 40 years' experience as copywriter, client, creative director and, latterly, as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and undertakes other marketing activities for clients large and small. He is also the author of two other best-selling books, How to Write Sales Letters that Sell and Marketing Insights and Outrages (both published by Kogan Page). He is an internationally celebrated speaker, having addressed audiences in 35 countries. EAN: 9780749431211 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Commonsense Direct MarketingAutor: Drayton Bird Editorial: Kogan Page; N.º: 4 edición (1 julio 2000) Idioma: EN Formato: Tapa blanda Peso: 896 Año de publicación: 2000. Codice articolo VY-IK0V-5PYP
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Commonsense Direct Marketing
Editore:
Kogan Page Business Books
(2000)
ISBN 10: 0749431210
ISBN 13: 9780749431211
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Descrizione libro Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Codice articolo bk0749431210xvz189zvxgdd
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