Commonsense Direct Marketing - Brossura

Bird, Drayton

Brossura

ISBN 10: 0749431210 ISBN 13: 9780749431211

Casa editrice: Kogan Page Ltd, 2000

Riassunto

As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.

Su questo libro

Descrizione del libro:

In his characteristic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

L'autore:

Drayton Bird

Drayton Bird has over 45 years'experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is the author of the renowned best-seller Commonsense Direct Marketing, Marketing Insights and Outrages and How to Write Sales Letters that Sell (all published by Kogan Page).

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2000
• ISBN 10: 0749431210
• ISBN 13: 9780749431211
• Rilegatura: Copertina flessibile
• Numero edizione: 4