Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
Lindstrom is recognized as one of the world's primary online branding gurus. He developed some of Australia's, Asia's and Europe's most successful websites. He was co-founder of Europe's largest Internet company, BBDO Interactive (now Fremfab), in 1995, founder of Australia/Asia's largest Internet solution company, ZIVO, in 1997 and in 1999 International Chief Operating Officer for BTLookSmart.
Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749433132 New Condition. Codice libro della libreria NEW6.3157978
Descrizione libro Kogan Page, 2000. Paperback. Condizione libro: New. Codice libro della libreria P110749433132
Descrizione libro Kogan Page, 2000. Paperback. Condizione libro: New. Codice libro della libreria DADAX0749433132
Descrizione libro Kogan Page, 2000. Paperback. Condizione libro: New. book. Codice libro della libreria 0749433132