Effective Media Relations: How to Get Results - Brossura

Bland, Michael

Brossura

ISBN 10: 0749433825 ISBN 13: 9780749433826

Casa editrice: Kogan Page Ltd, 2000

Riassunto

The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.

Su questo libro

L'autore:

Michael Bland, FCIPR, FRSA, is a consultant, author, trainer and lecturer in Corporate Communication, Crisis and Issues Management, Media Interviews, Presentation Skills, Reducing Stress and Enjoying Life. He served a commission in the Army and was a survival instructor before working in Germany, Austria and Switzerland as a sales manager for Reuters Limited. After five years in finance and financial journalism he set up and ran the first PR activity for the Institute of Directors and played a key role in putting it on the map.

Michael Bland then spent six years as head of government relations and corporate public affairs for Ford Motor Company Limited before becoming an independent consultant in 1984. Michael lectures and teaches widely on a range of communication subjects throughout the world for organisations such as the London Business School, the Chartered Institute of Public Relations, the Public Relations Consultants Association, the Society of Consumer Affairs Professionals, The College of Psychic Studies - and many others. He is a member of the Advisory Board of the London School of Public Relations and an external examiner for the Public Relations Honours degree course at Leeds Metropolitan University. He also runs a busy healing clinic as well as his own private healing practice.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2000
• ISBN 10: 0749433825
• ISBN 13: 9780749433826
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 160