Running a Public Relations Department - Brossura

BEARD, Mike

Brossura

ISBN 10: 0749434244 ISBN 13: 9780749434243

Casa editrice: Kogan Page, 2001

Riassunto

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

Su questo libro

Descrizione del libro:

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

L'autore:

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2001
• ISBN 10: 0749434244
• ISBN 13: 9780749434243
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 176