Successful Tourism Marketing: A Practical Handbook - Brossura

Briggs, Susan

Brossura

ISBN 10: 0749434694 ISBN 13: 9780749434694

Casa editrice: Kogan Page, 2001

Riassunto

Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. "Successful Tourism Marketing" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

Su questo libro

Descrizione del libro:

New to this edition: Practical advice and information on promotional activities such as print material, direct mail, PR, selling and exhibitions, advertising and selling, plus developments on domestic and overseas markets, travel trade and independent travelers

Provides unique insight into the travel and tourism industry and how businesses can claim a bigger market share

Considers the many markets for tourism products, how to target the markets you wish to reach, and the theory of tourism marketing through illustrative case studies

L'autore:

Susan M. Briggs is Attending Surgeon in General and Trauma Surgery, Massachusetts General Hospital, and Assistant Professor of Surgery, Harvard Medical School.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2001
• ISBN 10: 0749434694
• ISBN 13: 9780749434694
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 240