The War Lords: Military Lessons for Business Strategists - Brossura

Vasconcellos E Sa, Jorge A.

Brossura

ISBN 10: 0749435011 ISBN 13: 9780749435011

Casa editrice: Kogan Page Ltd, 2001

Riassunto

History has shown that the spoils of victory go not to the boldest, the strongest or the most cautious, but to those who follow certain principles of strategy, which have remained constant throughout time. The author of this work asserts that they are as relevant to modern business as they were to ancient warfare. But what are these strategies? Professor Vasconcellos e Sa seeks to define and describe these strategic principles, and demonstrate their importance in the contemporary war of business. He extracts the timeless concepts of warfare and then applies them to current corporate strategy. The resulting analysis is a management guide on how to establish a strategy, prepare a strategic plan and achieve a competitive advantage.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2001
• ISBN 10: 0749435011
• ISBN 13: 9780749435011
• Rilegatura: Copertina flessibile
• Numero di pagine: 200