Marketing: Essential Principles, New Realities - Brossura

GROUCUTT, Jonathan

Brossura

ISBN 10: 0749441143 ISBN 13: 9780749441142

Casa editrice: Kogan Page, 2004

Riassunto

* A new textbook for the next generation of marketers

Su questo libro

Descrizione del libro:

Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.

L'autore:

Peter Leadley

Peter Leadley completed an indentured apprenticeship in general engineering and progressed in industry to become a Product Manager, before a change in career led him into academia, where he rose to the position of Senior Lecturer in Marketing at the University of Humberside. Although he took early retirement in 1997, he has continued to teach at various universities as a Visiting Lecturer.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2004
• ISBN 10: 0749441143
• ISBN 13: 9780749441142
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 560