Market Research in Practice: A Guide to the Basics - Brossura

HAGUE, Paul

Brossura

ISBN 10: 0749441801 ISBN 13: 9780749441807

Casa editrice: Kogan Page, 2004

Riassunto

* Part of the new Market Research in Practice series published in association with the Market Research Society

Su questo libro

Descrizione del libro:

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.

L'autore:

Paul Hague

Paul is the Managing Director of B2B International Ltd, based in Bramahll, Stockport, Cheshire. His books share 30 years of practical experience in running a market research agency. Paul is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese. Other titles published by Kogan Page include - Market Research - A guide to Planning, Methodology, and Evaluation (Paul Hague & Peter Jackson) Do Your Own Market Research (Paul Hague & Peter Jackson) The Industrial Market Research Handbook (Paul Hague) How To Do Market Research (Paul Hague & Peter Jackson) Market Research In Practice (Paul Hague & Peter Jackson) Questionnaire Design (Paul Hague) Interviewing (Paul Hague) Sampling & Statistics (Paul Hague & Paul Harris) Presentations And Report Writing (Paul Hague & Kate Roberts) Handbook of Market Research (Ed Birn, Hague & Vengelder)

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2004
• ISBN 10: 0749441801
• ISBN 13: 9780749441807
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 264