The Effective Use of Market Research: How To Drive And Focus Better Business Decisions - Brossura

Birn, Robin

Brossura

ISBN 10: 074944200X ISBN 13: 9780749442002

Casa editrice: Kogan Page, 2004

Riassunto

* Part of the new Market Research in Practice series, published in association with the Market Research Society

Su questo libro

Recensione:

"A useful guide to the strengths of research and the advantages it can generate for industry and commerce." (Research)

"This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers." (Professor Michael J. Thomas, former president of The Market Research Society)

"An easy read, with 'handy hints' sections and examples of good (and bad) practice." (Professional Marketing)

"A practical introduction to everything from first research to identifying customer attitudes." (Observer)

Descrizione del libro:

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2004
• ISBN 10: 074944200X
• ISBN 13: 9780749442002
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 240