Fashion Brands: Branding Style From Armani To Zara - Rilegato

Tungate, Mark

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9780749442996: Fashion Brands: Branding Style From Armani To Zara

Rilegato

ISBN 10: 0749442999 ISBN 13: 9780749442996

Casa editrice: Kogan Page Ltd, 2005

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* Studies the influence of branding within the fashion industry

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Descrizione del libro:

The only book of its kind to study the influence of branding within the fashion industry

Analyzes every aspect of fashion through the prism of marketing: brands, logos, advertising and psychology

Written in a crisp, journalistic style

Packed with first-hand interviews with the worlds great fashion brand gurus

Examines the creation of designer brands such as Armani and Ralph Lauren, and high street brands such as Topshop and H&M

Crammed with facts and fascinating case studies

L'autore:

Mark Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he also writes regularly about style and culture for magazines such as This City Paris, CNN Traveller and Travel and Leisure. He is also the author of Media Monoliths (Kogan Page).

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