The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising - Rilegato

Du Plessis, Erik

Rilegato

ISBN 10: 0749443669 ISBN 13: 9780749443665

Casa editrice: Kogan Page Ltd, 2005

Riassunto

* Draws on the very latest research into the workings of the human brain

Su questo libro

Descrizione del libro:

Draws on the very latest research into the workings of the human brain

Based on the worlds largest database of TV advertising responses and new research undertaken by Millward Brown

An unique synthesis of the theories of memory and learning and how they relate to advertising effectiveness

Reveals why ad-liking is a critical factor in persuading someone to buy a product

Published in association with Millward Brown

L'autore:

Erik du Plessis is President of the Johannesburg-based research agency, Impact Information, famous for its Adtrack system of monitoring the memorability of television advertising, which has been adopted by the UK, Swedish, Korean and East African markets. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies (owned by WPP) with 65 offices in 39 countries.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2005
• ISBN 10: 0749443669
• ISBN 13: 9780749443665
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 232