Effective Media Relations: How To Get Results

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9780749443801: Effective Media Relations: How To Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of "Effective Media Relations", three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3, Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. "Effective Media Relations" will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Descrizione del libro:

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

L'autore:

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University.

David Wragg is an independent consultant.

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Bland, Michael; Theaker, Alison; Wragg, David W.
ISBN 10: 0749443804 ISBN 13: 9780749443801
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749443801

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Bland, Michael
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 1213451

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David Wragg, Alison Theaker, Michael Bland
Editore: Kogan Page Ltd, United Kingdom (2005)
ISBN 10: 0749443804 ISBN 13: 9780749443801
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Descrizione libro Kogan Page Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3, Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. Codice libro della libreria APC9780749443801

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David Wragg, Alison Theaker, Michael Bland
Editore: Kogan Page Ltd, United Kingdom (2005)
ISBN 10: 0749443804 ISBN 13: 9780749443801
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Descrizione libro Kogan Page Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3, Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. Codice libro della libreria APC9780749443801

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Descrizione libro Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ING-00187572

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Bland, Michael
Editore: Kogan Page (2017)
ISBN 10: 0749443804 ISBN 13: 9780749443801
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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0749443804

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Descrizione libro Paperback. Condizione libro: New. 3rd. 155mm x 15mm x 236mm. Paperback. The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential s.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 162 pages. 0.277. Codice libro della libreria 9780749443801

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Bland, Michael
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Descrizione libro Kogan Page, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780749443801_lsuk

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Alison Theaker
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Descrizione libro Kogan Page. Paperback. Condizione libro: New. Paperback. 176 pages. Dimensions: 9.1in. x 6.0in. x 0.7in.The power of the media is unquestionable. It can have dramatic effectson public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. For the newcomer to public relations, Effective Media Relationsis a usefulprimer. For the seasoned practitioner, it will serve as arefresher and give an valuable overview of media relations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749443801

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Bland Michael, Theaker Alison, Wragg David W.
Editore: Kogan Page (2005)
ISBN 10: 0749443804 ISBN 13: 9780749443801
Nuovi Paperback Quantità: 1
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Descrizione libro Kogan Page, 2005. Paperback. Condizione libro: New. 3rd. Codice libro della libreria DADAX0749443804

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