Effective Media Relations: How to Get Results (PR in Practice)

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9780749443801: Effective Media Relations: How to Get Results (PR in Practice)

The power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

 

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

 

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

 

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

 

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

 

For the newcomer to public relations, Effective Media Relations is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years.  Since 1990 he has taught at Leeds Metropolitan University.

David Wragg is an independent consultant.

Review:

"The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net." www.kirkusreviews.com

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Michael Bland; Alison Theaker; David W. Wragg
ISBN 10: 0749443804 ISBN 13: 9780749443801
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749443801

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Michael Bland, Alison Theaker, David Wragg
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Descrizione libro Kogan Page Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. Codice libro della libreria APC9780749443801

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Descrizione libro Kogan Page 7/1/2005, 2005. Paperback or Softback. Condizione libro: New. Effective Media Relations: How to Get Results. Book. Codice libro della libreria BBS-9780749443801

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Michael Bland, Alison Theaker, David Wragg
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Descrizione libro Kogan Page Ltd, United Kingdom, 2005. Paperback. Condizione libro: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. Codice libro della libreria APC9780749443801

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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749443804 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.61. Codice libro della libreria OTF-Y-9780749443801

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Descrizione libro Kogan Page, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria M0749443804

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Descrizione libro Kogan Page. Paperback. Condizione libro: New. Paperback. 176 pages. Dimensions: 9.1in. x 6.0in. x 0.7in.The power of the media is unquestionable. It can have dramatic effectson public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. For the newcomer to public relations, Effective Media Relationsis a usefulprimer. For the seasoned practitioner, it will serve as arefresher and give an valuable overview of media relations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749443801

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Bland, Michael; Theaker, Alison; Wragg, David W.
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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749443804 Special order direct from the distributor. Codice libro della libreria ING9780749443801

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