Amaze Your Customers!: Creative Tips on Winning and Keeping Your Customers - Brossura

ZANETTI, Daniel

Brossura

ISBN 10: 0749445572 ISBN 13: 9780749445577

Casa editrice: Kogan Page, 2006

Riassunto

Daniel Zanetti, an acknowledged expert on the subject of winning and retaining customers, explores the ways in which sellers and service providers can reach and win over new customers in a wide range of industries including: hotels; salons; garages; supermarkets; health and leisure centers; insurance companies; fashion retailers; airlines; call centers and many more.

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Informazioni sull?autore

Daniel Zanetti is an acknowledged expert on the subject of winning and retaining customers. He is an established author and a co-owner of the training company NeumannZanetti & Partner which advises and coaches companies on customer-orientation.

Estratto. © Ristampato con autorizzazione. Tutti i diritti riservati.

Introduction

1 Amaze your customers!

Joe Friedmann Satisfied is not satisfied enough

Offer more than the customer expects

The desperate quest for uniqueness

Welcome to the emotionless world of the customer

A look in the rear-view mirror

An astonishing metamorphosis -- when a seller becomes a buyer

They need to know you

See things through the eyes of your customer and be innovative!

Courage, goodwill and consistency -- an unbeatable trio

A matter of timing

The brand 'Me'

Don't forget to listen

Critical questions on customer amazement strategies

2 Joe Friedmann's amazing experiences as a customer

Make yourself at home

No overhead projector required

A little 'light' refreshment?

With the compliments of the chef

Taxi! Coffee, tea, mineral water, Coke, sandwiches

35, 0 Euros -- and no takers

Unleaded, please

Is the water temperature ok?

The smallest room -- a horror scenario

Children welcome

Pizza Quattro Cartone

In the retirement home

A trip to the mountains

At the supermarket

A set of snow tyres, please

We hope you have enjoyed flying with us

An overdose of perfume

Cool Caribbean dream

Wanted -- fashion consultant

Can I help you?

Please hold the line

Open wide!

Take a seat in the waiting room

I need help! Language lessons at the florist's

Cats would buy goldfish flakes

When the boss makes a speech

Project 'Christmas gifts for our customers'

Fully booked

The man from the insurance company

Craftsmen wanted

Two customers less

3 You need cheese to catch a mouse

Pay effective compliments

Complain, but do it properly!

4 And the winner is ...

Win the 'Joe Friedmann Customer Amazement Award'!

The customer has the last laugh

Dettagli dell'edizione

• Editore: Kogan Page
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0749445572
• ISBN 13: 9780749445577
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 160
• Contatto del produttore: non disponibile
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