Commonsense Direct and Digital Marketing - Brossura

BIRD, Drayton

Brossura

ISBN 10: 0749447605 ISBN 13: 9780749447601

Casa editrice: Kogan Page, 2007

Riassunto

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Su questo libro

Descrizione del libro:

The internationally-recognized authority on direct marketing, now in its 25th year

Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing

Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes

Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns

Read it and re-read it. It contains the knowledge of a lifetime. David Ogilvy

If you read no other book on direct marketing you should find the time to read this one. Direct Marketing International

Probably the best book written on direct marketing and certainly the easiest to read.

Direct Marketing Strategies

L'autore:

Drayton Bird was Vice Chairman and Creative Director Worldwide of Ogilvy and Mather Direct, the world’s largest direct marketing firm. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell (also Kogan Page).

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2007
• ISBN 10: 0749447605
• ISBN 13: 9780749447601
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 448