Different Thinking: Creative Strategies for Developing the Innovative Business - Rilegato

Forster, Anja; Kreuz, Peter

Rilegato

ISBN 10: 0749448407 ISBN 13: 9780749448400

Casa editrice: Kogan Page Ltd, 2007

Riassunto

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

Su questo libro

Descrizione del libro:

Shows how to use creative strategies to sustain and grow your business

International examples showcase innovative companies such as Apple, Virgin, easyGroup, Daimler Chrysler and Washington Mutual Bank

For all those who long to break the laws of conventional everyday business life inspiration and ideas for innovative action to implement successful business ideas.

Katarina Loksa, Marketing Manager, Procter & Gamble, Europe

L'autore:

Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change. Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2007
• ISBN 10: 0749448407
• ISBN 13: 9780749448400
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 198