Articoli correlati a Public Relations Strategy
Sinossi
This volume examines public relations and its role in developing and supporting management strategy. For public relations practitioners and students, the book presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication, sales and marketing promotion, and media relations. This edition contains new case studies of campaigns that have been IPRA Golden World Award category winners and two new chapters on research methods and ethics. Oliver (corporate communication, Thames U., London) was the founding editor of Corporate Communications International Journal. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione del libro
International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK
Discusses how PR strategies have been shaped by globalization and the Internet
L'autore
Dr. Sandra Oliver is founding editor of Corporate Communications journal and former chair of the International Public Relations Association.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2007
- ISBN 10 0749448652
- ISBN 13 9780749448653
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine146
Compra usato
Condizioni: molto buonoFormer library book; may include... Scopri di più su questo articolo
EUR 3,69
Spese di spedizione:
GRATIS
In U.S.A.
Altre edizioni note dello stesso titolo
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Public Relations Strategy
Editore:
Kogan Page, Limited, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 38848140-6
Quantità: 1 disponibili
Foto dell'editore
Public Relations Strategy (PR In Practice)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001725917
Quantità: 2 disponibili
Foto dell'editore
Public Relations Strategy (PR In Practice)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Public Relations Strategy (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780749448653
Quantità: 2 disponibili
Foto dell'editore
Public Relations Strategy (PR in Practice)
Da: Irish Booksellers, Portland, ME, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 27-0749448652-G
Quantità: 1 disponibili
Foto dell'editore
Public Relations Strategy (PR In Practice)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749448653
Quantità: 2 disponibili
Foto dell'editore
Public Relations Strategy (PR In Practice)
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00749448652-G
Quantità: 1 disponibili
Foto dell'editore
Public Relations Strategy
Editore:
Kogan Page, Limited, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP29635821
Quantità: 1 disponibili
Foto dell'editore
Public Relations Strategy (PR in Practice)
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-L-006-01483
Quantità: 3 disponibili
Foto dell'editore
Public Relations Strategy
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Codice articolo 8721048
Quantità: 1 disponibili
Foto dell'editore
Public Relations Strategy
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Codice articolo 8721049
Quantità: 1 disponibili