How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market - Brossura

BAVERSTOCK, Alison

Brossura

ISBN 10: 0749450207 ISBN 13: 9780749450205

Casa editrice: Kogan Page, 2008

Riassunto

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.

Su questo libro

Descrizione del libro:

International edition of authoritative text, with new information on digital marketing

Practical and straightforward with easy-to-apply advice

New foreword by Martin Neild, MD of Hodder Headline

This is the one book we recommend to all marketing staff. The information it contains is always sensible, realistic and reliable.

The Oxford Publicity Partnership

The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide.

Gian Lombardo, Publisher-in-Residence, Emerson College, USA and Director, Quale Press

L'autore:

Alison Baverstock regularly gives seminars on Publishing Studies at various universities. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book in You?

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2008
• ISBN 10: 0749450207
• ISBN 13: 9780749450205
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 336