Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit - Brossura

BARNES, Cindy

Brossura

ISBN 10: 0749455128 ISBN 13: 9780749455125

Casa editrice: Kogan Page, 2009

Riassunto

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples,Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Su questo libro

Recensione

'Value propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.'

--Neil Rackham, Author of Spin Selling and Visiting professor at Portsmouth and Cranfield Business Schools.

'Ninety percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it's this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you.'

--Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.

'Practical and pragmatic, this book will really help you create and build value for your clients.'

--Sean Finnan, Managing Director, EDS UK and Ireland.

90 percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a Value Proposition is, yet it s this which makes the difference between success and failure. At last, there is now a practical and very readable book spelling out how to build a Value Proposition. I commend this book to you. --Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management

Practical and pragmatic, this book will really help you create and build value for your clients. --Sean Finnan, Managing Director, EDS UK and Ireland.

Descrizione del libro

Shows you not only how to create a value proposition, but how to put it in to practice in your company

Has special relevance to emerging economies such as China

Authors are all very senior practitioners, experienced in their fields and have held high-level positions at Capgemini, Accenture, KPMG, Procter & Gamble and Hertz Corporation.

Dettagli dell?edizione

• Editore: Kogan Page
• Data di pubblicazione: 2009
• ISBN 10: 0749455128
• ISBN 13: 9780749455125
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 232