"Winning Strategies for the Indian Market" focuses on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. In each case, the book describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies. Further analysis considers how each sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Discussion on further topics such as the emergence of the Indian consumer, the effect of credit cards on India's consumer culture and entrepreneurship complete this essential profile of India's market.
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Anuradha Dayal-Gulati is clinical associate professor at the Kellogg School of Management, Northwestern University, USA, and is an affiliate of the Centre for International Business and Markets. Prior to joining Kellogg, she spent seven years at the International Monetary Fund. Previous publications include Global Corporate Citizenship and Kellogg on China, all published by Kogan Page. Dipack Jain is a distinguished teacher and scholar, and the has been the Dean of Kellogg School of Management for nine years. He has twenty years of experience in management and education and gained his masters degree from Gauhati University, India.
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