How to Write a Marketing Plan: Carry Out a Marketing Audit Establish Objectives and Strategies Create an Effective Plan: A Quick Start Guide to Online ... and Strategies; Create an Effective Plan - Brossura

Westwood, John

Brossura

ISBN 10: 0749461500 ISBN 13: 9780749461508

Casa editrice: Kogan Page Ltd, 2010

Riassunto

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Su questo libro

Recensione:

"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" (Professional Marketing)

Descrizione del libro:

Step-by-step guide to formulating a workable and successful marketing plan

Up-to-date information on email shots, web usage and emarketing

Part of the high profile, best-selling Creating Success relaunch with extensive advertising coverage in the Sunday Times

Series translated into 25 languages with over 500,000 copies sold

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2010
• ISBN 10: 0749461500
• ISBN 13: 9780749461508
• Rilegatura: Copertina flessibile
• Numero di pagine: 130