Emotionomics: Leveraging Emotions for Business Success

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9780749461898: Emotionomics: Leveraging Emotions for Business Success

"I believe that 'emotion' is where it's at." (Tom Peters). For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, "Emotionomics" will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and "Emotionomics" will help you to step closer to customers and employees, but step ahead of your competitors.

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Recensione:

"This book is fascinating. It has hundreds of useful ways of discovering how consumers say one thing but feel and do another...In today's highly competitive marketplace many products look alike; it is the emotional benefit that can make the difference." ( Business Executive 2011-02-01)

"80% of decisions are made emotionally... Emotionomics gives you a head start." ( Kevin Roberts, CEO, Saatchi & Saatchi)

Descrizione del libro:

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Hill, Dan
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 857605

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Hill, Dan
Editore: Kogan Page (2017)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0749461896

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Dan Hill
Editore: Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan Page Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised edition. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****. I believe that emotion is where it s at. (Tom Peters). For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Codice libro della libreria APC9780749461898

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Hill, Dan
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749461898

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Dan Hill
Editore: Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan Page Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised edition. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****. I believe that emotion is where it s at. (Tom Peters). For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Codice libro della libreria APC9780749461898

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Dan Hill
Editore: Kogan page 2010-10-03 (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan page 2010-10-03, 2010. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ING-00607711

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Dan Hill
Editore: Kogan Page
ISBN 10: 0749461896 ISBN 13: 9780749461898
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BuySomeBooks
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Descrizione libro Kogan Page. Paperback. Condizione libro: New. Paperback. 368 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.For far too long, emotionshave been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In todays highly competitive marketplace where many products look alike, a products emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replacesthe 2007 release, Dan Hills book draws on insights gathered through facial coding, the single best viablemeans of measuring and managing the emotional response of customers and employees. Itshows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749461898

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Hill, Dan; Simon, Sam [Foreword]
Editore: Kogan Page (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan Page, 2010. Paperback. Condizione libro: New. Codice libro della libreria INGM9780749461898

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Dan Hill D.V, Sam Simon (Foreword)
Editore: Kogan Page (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
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Descrizione libro Kogan Page, 2010. Paperback. Condizione libro: New. Revised,Revised. Codice libro della libreria DADAX0749461896

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Hill, Dan
Editore: Kogan Page (2016)
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Descrizione libro Kogan Page, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780749461898_lsuk

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