Emotionomics: Leveraging Emotions for Business Success

Valutazione media 3,46
( su 91 valutazioni fornite da Goodreads )
 
9780749461898: Emotionomics: Leveraging Emotions for Business Success

For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it.   Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.   A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees.  It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management.   Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

"Emotionomics is well laid out and thought out and conveys hundreds of compelling messages... it tells you why emotions win out over logic and how to apply that emotion to your brand, advertising, sales, and customer. Buy it, read it, and apply it before the competition does."

About the Author:

Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process.  He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers.  He has appeared on CNN, the Today Show, MSNBC, and Fox Business.  He is the author of About Face: How to Make Sure Advertising Is On-Emotion and On-Message, Body of Truth: Leveraging What Consumers Can't or Won't Say, and Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business and in Life.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Dan Hill
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Quantità: 1
Da
Grandisbooks
(Neptune, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 314DWN000BE2

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 6,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi

2.

Hill, Dan
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Paperback Quantità: > 20
Print on Demand
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 857605

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,86
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

3.

Hill, Dan
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Quantità: 2
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 10,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

4.

Hill, Dan
Editore: Kogan Page (2017)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Paperback Quantità: 17
Print on Demand
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0749461896

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,91
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,69
In U.S.A.
Destinazione, tempi e costi

5.

Dan Hill
Editore: Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Paperback Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. I believe that emotion is where it s at Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Codice libro della libreria AAS9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,72
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Dan Hill
Editore: Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Paperback Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. I believe that emotion is where it s at Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Codice libro della libreria AAS9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,73
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Hill, Dan
Editore: Kogan Page
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi PAPERBACK Quantità: 3
Da
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749461896 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.9. Codice libro della libreria OTF-S-9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,32
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

8.

Dan Hill
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Quantità: > 20
Print on Demand
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Dan Hill
Editore: Kogan Page 2010-10-03, London (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page 2010-10-03, London, 2010. paperback. Condizione libro: New. Codice libro della libreria 9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,92
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,28
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Dan Hill
Editore: Kogan Page
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuovi Paperback Quantità: 20
Da
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page. Paperback. Condizione libro: New. Paperback. 368 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.For far too long, emotionshave been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In todays highly competitive marketplace where many products look alike, a products emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replacesthe 2007 release, Dan Hills book draws on insights gathered through facial coding, the single best viablemeans of measuring and managing the emotional response of customers and employees. Itshows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749461898

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,29
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,36
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro