Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Brossura

Cheverton, Peter

Brossura

ISBN 10: 0749463511 ISBN 13: 9780749463519

Casa editrice: Kogan Page Ltd, 2012

Riassunto

Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.

Su questo libro

Descrizione del libro:

Still the only key account management book that focuses on implementation rather than academic theory

Based on real experience of companies facing the challenge

Now with online practical tools throughout to implement strategies immediately.

L'autore:

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2012
• ISBN 10: 0749463511
• ISBN 13: 9780749463519
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 376