Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The Office" and the comic strip "Dilbert," Talk Normal addresses the ineffectiveness of corporate jargon and business communication. Tim Phillips covers everything from the advent of the nine-syllable word "operationalizational" to indecipherable press releases, to the fluff people put in their resumes.
Despite being based on the author's experience in a British environment, readers from any culture can easily draw parallels to their own workplace. Phillips discusses universal problems such as the inability to make a point, evasiveness and talking a lot of hot air.
In the same entertaining, satirical manner as his increasingly popular blog of the same name, Phillips takes a candid look at how ineffective business language has become. Full of excruciating examples of how not to write or speak, Talk Normal helps readers improve their communication at work while navigating the nightmare of management-speak.
View Tim Phillip's blog! http://talknormal.co.uk/
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"...your new favourite book has arrived: in Talk Normal, a spin-off from his blog, journalist Tim Phillips gathers together evidence of scores of crimes against language, especially in the business world, charting the rise of "blue skies thinking," "low-hanging fruit" and others. It's great fun, but it also makes the crucial point that jargon makes it harder to understand what you're going on about" (The Observer)
Entertaining exposé of the worst excesses of corporate jargon, management speak and gobbledygook
Based on the author's high profile blog: www.talknormal.co.uk
Find out about 'word obesity', why jargon is used for social control and learn to navigate the nightmare of business speak
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