Adland: A Global History of Advertising

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9780749464318: Adland: A Global History of Advertising

"Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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Recensione:

"Immensely readable." ( Sir Martin Sorrell, CEO, WPP)

"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." ( Sir Alan Parker)

"A great story: full of character, fun and life." ( Kevin Roberts, CEO Worldwide, Saatchi & Saatchi)

"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." ( Washington Olivetto, President, W/Brasil)

"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." ( Irish Times)

Descrizione del libro:

Adland is the only book to explore the advertising landscape from a global perspective. Full of first hand accounts from key players, it offers a comprehensive examination of a global industry and predicts future developments.

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Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 6650491

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Tungate, Mark
Editore: Kogan Page Ltd (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Kogan Page Ltd, 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749464318

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Mark Tungate
Editore: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Codice libro della libreria AAS9780749464318

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Mark Tungate
Editore: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuovi Paperback Quantità: 1
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Codice libro della libreria AAS9780749464318

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ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749464313 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16251732

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Descrizione libro Paperback. Condizione libro: New. 2nd. 155mm x 15mm x 214mm. Paperback. "Adland "is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 259 pages. 0.404. Codice libro della libreria 9780749464318

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Editore: Kogan Page (2017)
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0749464313

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494643180000000

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Mark Tungate
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Adland: A Global History of Advertising (2nd Revised edition), Mark Tungate, "Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Codice libro della libreria B9780749464318

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Mark Tungate
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ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descrizione libro Kogan Page. Paperback. Condizione libro: New. Paperback. 272 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology andthoughts on the future of advertising. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749464318

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