Fashion Brands: Branding Style from Armani to Zara

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9780749464462: Fashion Brands: Branding Style from Armani to Zara

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.

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Book Description:

"Useful nuggets" ( Financial Times)

"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." ( AdBrands)

"An essential primer for anyone wanting to make it big in the fashion biz" ( Nicholas Coleridge, Managing Director, Condé Nast)

Book Description:

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Tungate, Mark
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuovi Paperback Quantità: 10
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The Book Depository US
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Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Codice libro della libreria AA99780749464462

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ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494644620000000

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3.

Tungate, Mark
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
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[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 3rd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Codice libro della libreria AA99780749464462

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Tungate, Mark
Editore: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Kogan Page, 2012. Condizione libro: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . . Codice libro della libreria V9780749464462

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Tungate, Mark
Editore: Kogan Page 2012-10-03 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuovi Quantità: 5
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(Wallingford, Regno Unito)
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Descrizione libro Kogan Page 2012-10-03, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04906208

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Tungate, Mark
Editore: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Kogan Page, 2012. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new . Codice libro della libreria ABE_book_new_0749464461

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Tungate, Mark
Editore: Kogan Page
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Kogan Page. Condizione libro: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749464462

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Tungate, Mark
Editore: Kogan Page Ltd
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Fashion Brands: Branding Style from Armani to Zara (3rd Revised edition), Mark Tungate, Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Codice libro della libreria B9780749464462

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Tungate, Mark
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descrizione libro Paperback. Condizione libro: New. Not Signed; Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in. book. Codice libro della libreria ria9780749464462_rkm

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Tungate, Mark
Editore: Kogan Page 2012-10-03 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuovi Quantità: 5
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Chiron Media
(Wallingford, Regno Unito)
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Descrizione libro Kogan Page 2012-10-03, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01110285

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