Precision Marketing: Maximizing Revenue Through Relevance - Brossura

Zoratti, Sandra; Gallagher, Lee

Brossura

ISBN 10: 0749465352 ISBN 13: 9780749465353

Casa editrice: Kogan Page Ltd, 2012

Riassunto

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions to spend so that they can target buyers in sophisticated and individual ways.

Precision Marketing helps break down the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Case studies from companies such as Fiat, Amazon, Tesco, ING and others show how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.

Su questo libro

Recensione:

"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book... then give it your CEO" (Joe Pulizzi, Founder, Content Marketing Institute)

"If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice" (Aaron Harber, CEO, American Research Corporation)

"Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business" (David Meerman Scott, bestselling author of "The New Rules of Marketing & PR")

"Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results" (Sandy Carter, Vice President - Social Business Evangelism, IBM)

Descrizione del libro:

Emphasizes client retention, and the importance of cross-selling and up-selling for more powerful marketing results

Demonstrates how successful marketing leaders recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth

Features insightful case studies from internationally-recognized organizations such as Fiat, Tesco, Amazon and ING

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2012
• ISBN 10: 0749465352
• ISBN 13: 9780749465353
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 208