Articoli correlati a The Consumer Mind: Brand Perception and the Implication...
The Consumer Mind explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyzes the environment, and the implications for brands.
The book features global-level analysis of 100 top brands (including Apple, Google, McDonald's, Coca-Cola, Facebook, Blackberry, Fedex and Dolce & Gabbana), conducted in 30 countries across the globe and based on feedback from more than two million interviews.
The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way in which their brands are perceived and to encourage trial and repeat purchases.
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Descrizione del libro:
Pepe Martínez is the Managing Director of Millward Brown Iberia. He was previously the head of Euroqual, the European qualitative research network and has won four awards from the Spanish Marketing Research Society, AEDEMO, for his work. He gives frequent lectures throughout Europe at universities, business schools and marketing forums on the relationship between young consumers and brands, social media and qualitative research.
Based on research by Millward Brown - one of the world's top market research companies.
With a foreword by Nigel Hollis - author of The Global Brand.
Global level analysis of the 100 Top brands (including Apple, Google, McDonald's, Coca-Cola, Facebook, Blackberry, Carrefour, Fedex, and Dolce & Gabbana) conducted in 30 countries all over the world with more than 2 million interviews.
L'autore:
With a foreword by Nigel Hollis - author of The Global Brand.
Global level analysis of the 100 Top brands (including Apple, Google, McDonald's, Coca-Cola, Facebook, Blackberry, Carrefour, Fedex, and Dolce & Gabbana) conducted in 30 countries all over the world with more than 2 million interviews.
Pepe Martínez is the Managing Director of Millward Brown Iberia. He was previously the head of Euroqual, the European qualitative research network and has won four awards from the Spanish Marketing Research Society, AEDEMO, for his work. He gives frequent lectures throughout Europe at universities, business schools and marketing forums on the relationship between young consumers and brands, social media and qualitative research.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2012
- ISBN 10 0749465700
- ISBN 13 9780749465704
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine178
- Valutazione libreria
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